Imprint Data Protection

(Available only in German)

imprint 

Gesellschaft mit beschränkter Haftung

UID-Nummer: ATU72530709

Firmenbuchnummer: FN 452712 d

Firmenbuchgericht: Handelsgericht Wien

Sitz: Palmersstraße 6-8, 2351 Wiener Neudorf, Austria

Tel: +43 676 420 78 43

E-Mail: office@valetono.at

Mitglied der WKÖ

Geschäftsführer: Mag. Matvei Hutman

Geschäftsführerin gewerberechtlich: Mag. Christina Maria Mayr

Tätigkeitsbeschreibung:

Immobilienentwicklung, Handel mit Waren aller Art, Beteiligungsverwaltung

Introduction and overview

We have written this data protection declaration (version 01/30/2024-112709529) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and that of Processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about the data we process about you.

Privacy policies usually sound very technical and use legal terms. This data protection declaration, however, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it promotes transparency, technical terms are explained in a reader-friendly manner , links to further information are provided and graphics are used. We thereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you didn’t know before.
If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the existing links and look at further information on third-party sites. You can of course also find our contact details in the legal notice.

Scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (contract processors) process. By personal data we mean information within the meaning of Article 4 No. 1 GDPR such as a person’s name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this data protection declaration includes:

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration we provide you with transparent information about the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access to the EU -Law, read at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be saving the data you entered on a contact form.
  2. Contract (Article 6 Paragraph 1 Letter b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
  3. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
  4. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not apply to us. If such a legal basis is relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible 

If you have any questions about data protection, you will find the contact details of the responsible person or body below: 

Valetono Development GmbH 
Sitz: Ares Tower, 1220 Wien
Donau-City-Straße 11, 8OG
Tel: +43 676 420 78 43
E-Mail: office@valetono.at

Storage period

Our general criterion is that we only store personal data for as long as is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled so that data is processed fairly and transparently:

In short: you have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ . In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Austria data protection authority

Head: Mag. Dr. Andrea Jelinek
Address:
Barichgasse 40-42, 1030 Vienna
Telephone number:
+43 1 52 152-0
Email address:
dsb@dsb.gv.at
Website:
https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we have data processed in third countries. Processing personal data in third countries such as the USA, where many software manufacturers provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently only an adequate level of protection for data transfer to the USA . Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It can also happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered.


We will inform you in more detail about data transfer to third countries in the appropriate places in this data protection declaration, if this applies.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks about security and the corresponding security when it comes to both software (e.g. forms) and hardware (e.g. access to the server room). takes measures. Below we will go into specific measures if necessary.

Communication

Communication summary 

Data subjects: Anyone who communicates with us by telephone, email or online form
Processed data: e.g. E.g. telephone number, name, email address, entered form data. You can find more details about this under the respective contact type
Purpose: Processing communication with customers, business partners, etc.
Storage period: Duration of the business transaction and the legal regulations
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para b GDPR (Contract), Article 6 Paragraph 1 Letter f GDPR (Legitimate Interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed .

The data will be processed to process and process your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

The above-mentioned processes affect everyone who tries to contact us via the communication channels we provide.

phone

If you call us, the call data will be stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by email and saved to answer your query. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

e-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our email addresses. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Legal basis

The processing of data is based on the following legal bases:

Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue using it for purposes relevant to the business transaction;

Art. 6 Paragraph 1 Letter b GDPR (contract): There is a need to fulfill a contract with you or a processor such as. B. the telephone provider or we need to use the data for pre-contractual activities, such as: B. the preparation of an offer;

Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as: B. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to operate communication efficiently.

Cookies 

Cookies summary 

Data subjects: visitors to the website 
Purpose: depending on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie. 
Processed data: Depending on the cookie used. You can find more details about this below or from the manufacturer of the software that sets the cookie. 
Storage period: depending on the respective cookie, can vary from hours to years 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests) 

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as: B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC.

For example, cookie data might look like this:

Name: _ga
Value: GA1.2.1326744211.152112709529-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie

At least 50 cookies per domain

At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purpose cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.

Target-oriented cookies
These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage period. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, although the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires your consent (Article 6 Para. 1 lit. a GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 165 Paragraph 3 of the Telecommunications Act (2021). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if consent is not given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience and certain cookies are often absolutely necessary for this.

If non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Web hosting 

Web hosting summary 

Data subjects: visitors to the website 
Purpose: professional hosting of the website and securing its operation 
Processed data: IP address, time of website visit, browser used and other data. You can find more details about this below or with the web hosting provider you use. 
Storage period: depends on the respective provider, but usually 2 weeks 
Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests) 

What is web hosting?

When you visit websites these days, certain information – including personal data – is created and stored automatically, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or musterexample.com.

If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To display the website, the browser must connect to another computer where the website’s code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually carried out by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, but on the other hand, the web server also needs to store data for a while to ensure proper operation.

As an illustration: 

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operational security

to maintain operational and IT security

Anonymous evaluation of access behavior to improve our offering and, if necessary, to prosecute or pursue claims

Which data is processed?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

the complete internet address (URL) of the website accessed (e.g https://www.examplewebsite.de/exampleunterseite…. )

Browser and browser version (e.g. Chrome 87)

the operating system used (e.g. Windows 10)

the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichkommen/ )

the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)

Date and Time

in files called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities if illegal behavior occurs.

In short: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 Letter f of the GDPR (protection of legitimate interests), because the use of professional hosting from a provider is necessary to keep the company safe and user-friendly on the Internet to be able to present and, if necessary, pursue attacks and claims resulting from this.

There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Website modular systems introduction

Data subjects: visitors to the website 
Purpose: Optimization of our service 
Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. You can find more details about this below in this data protection declaration and in the data protection declaration of the providers. 
Storage period: depends on the provider 
Legal basis: Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 lit. a GDPR (consent) 

What are modular website systems?

We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text we provide you with general information about data processing through modular systems. Further information can be found in the provider’s privacy policy.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and clear website that we can easily operate and maintain ourselves – without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and pleasant time on our website.

What data is stored by a modular system?

Exactly which data is stored depends of course on the website construction system used. Each provider processes and collects different data from website visitors. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) can also be processed. Personal data can also be collected and stored. This usually involves contact details such as email address, telephone number (if you have provided it), IP address and geographical location data. You can find out exactly which data is stored in the provider’s privacy policy.

How long and where is the data stored?

We will inform you below about the duration of data processing in connection with the website modular system used, provided we have further information about it. You can find detailed information about this in the provider’s privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. It may be that the provider stores your data according to its own requirements, over which we have no influence.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact those responsible for the website modular system used at any time . You can find contact details either in our data protection declaration or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.

Legal basis

We have a legitimate interest in using a modular website system to optimize our online service and present it to you in an efficient and user-appealing manner. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use the modular system if you have given your consent.

If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed based on your consent. This particularly applies to tracking activities. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.

With this data protection declaration we have provided you with the most important general information about data processing. If you would like to find out more about this, you can find further information – if available – in the following section or in the provider’s data protection declaration.

Web Analytics 

Web Analytics Privacy Policy Summary 

Data subjects: visitors to the website 
Purpose: Evaluation of visitor information to optimize the website. 
Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used. 
Storage period: depends on the web analytics tool used 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) 

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. Data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyzes of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies.

Why do we do web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

Which data is processed?

Of course, exactly which data is stored depends on the analysis tools used. However, it is usually stored, for example, what content you view on our website, what buttons or links you click on, when you access a page, what browser you use, what device (PC, tablet, smartphone, etc.) you use website you visit or what computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we detect website errors, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information about special web analytics tools, if available, can be found in the following sections.

Google Optimize privacy policy 

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. 

Google also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing. 

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige Google to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de

You can find out more about the data processed through the use of Google Optimize in the Privacy Policy https://policies.google.com/privacy?hl=en-US . 

Facebook Pixel Privacy Policy 

We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website via Facebook Ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used to place advertisements. If you are a Facebook user and are logged in, your visit to our website will automatically be assigned to your Facebook user account. 

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (if they have allowed personalized advertising) see appropriate advertising. Facebook also uses the data collected for analysis purposes and its own advertisements. 

Below we will show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set. 

Surname: _fbp 
Value: fb.1.1568287647279.257405483-6111858336-7 
Purpose of use: This cookie is used by Facebook to display advertising products. 
Expiry Date: after 3 months 

Surname: fr 
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf. 
Purpose of use: This cookie is used so that Facebook Pixel works properly. 
Expiry Date: after 3 months 

Surname: comment_author_50ae8267e2bdf1253ec1a5769f48e062111858336-3 
Value: Author’s name 
Purpose of use: This cookie stores the text and name of a user who, for example, leaves a comment. 
Expiry Date: after 12 months 

Surname: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062 
Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL) 
Purpose of use: This cookie stores the URL of the website that the user enters in a text field on our website. 
Expiry Date: after 12 months 

Surname: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062 
Value: Author email address 
Purpose of use: This cookie stores the user’s email address if they have provided it on the website. 
Expiry Date: after 12 months 

Annotation: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when it comes to the use of cookies. 

If you are logged in to Facebook, you can change your advertising settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option to deactivate or activate providers. 

We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing is essentially done through Facebook Pixel. This can result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It may also happen that this data is linked to data from other Facebook services where you have a user account. 

If you would like to learn more about Facebook’s data protection, we recommend that you consult the company’s own data policies https://www.facebook.com/policy.php

Facebook Automatic Advanced Matching Privacy Policy 

We have also activated Automatic Advanced Matching as part of the Facebook Pixel function. This function of the pixel allows us to send hashed emails, names, gender, city, state, zip code and date of birth or telephone number to Facebook as additional information, if you have provided this data to us. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products. 

Google Analytics privacy policy 

Google Analytics Privacy Policy Summary 
Data subjects: visitors to the website 
Purpose: Evaluation of visitor information to optimize the website. 
Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this further down in this data protection declaration. 
Storage duration: depends on the properties used 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) 

What is Google Analytics?
 

On our website we use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action will be saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is stored and how you can prevent this. 

Google Analytics is a tracking tool that is used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there. 

Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports: 

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service. 

Display Reports: Display reports make it easier for us to analyze and improve our online advertising. 

Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service. 

Behavioral reports: This is where we learn how you interact with our website. We can track the route you take on our site and which links you click on. 

Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate. 

Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text. 

Why do we use Google Analytics on our website? 

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal. 

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them. 

What data does Google Analytics store? 

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles. 

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data is stored for different lengths of time. 

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law. 

The following cookies are used by Google Analytics: 

Surname: _ga 
Value: 2.1326744211.152111858336-5 
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors. 
Expiry Date: after 2 years 

Surname: _gid 
Value: 2.1687193234.152111858336-1 
Purpose of use: The cookie is also used to distinguish website visitors 
Expiry Date: after 24 hours 

Surname: _gat_gtag_UA_<property-id> 
Value: 1 
Purpose of use: Used to reduce request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>. 
Expiry Date: after 1 minute 

Surname: AMP_TOKEN 
Value: not specified 
Purpose of use: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error. 
Expiry Date: after 30 seconds up to a year 

Surname: __utma 
Value: 1564498958.1564498958.1564498958.1 
Purpose of use: This cookie is used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics. 
Expiry Date: after 2 years 

Surname: __utmt 
Value: 1 
Purpose of use: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate. 
Expiry Date: after 10 minutes 

Surname: __utmb 
Value: 10/3/1564498958 
Purpose of use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics. 
Expiry Date: after 30 minutes 

Surname: __utmc 
Value: 167421564 
Purpose of use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again. 
Expiry Date: After closing the browser 

Surname: __utmz 
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/ 
Purpose of use: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement. 
Expiry Date: after 6 months 

Surname: __utmv 
Value: not specified 
Purpose of use: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics. 
Expiry Date: after 2 years 

Annotation: This list cannot claim to be complete, as Google continually changes its choice of cookies. 

Here we show you an overview of the most important data collected with Google Analytics: 

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site. 

Session duration: Google refers to the time that you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session ends automatically. 

Bounce rate (Bounce rate): A bounce occurs when you only view one page on our website and then leave our website again. 

Account creation: If you create an account or place an order on our website, Google Analytics collects this data. 

IP address: The IP address is only shown in abbreviated form so that a clear assignment is not possible. 

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination. 

Technical information: Technical information includes, but is not limited to, your browser type, your Internet provider or your screen resolution. 

Source of origin: Of course, Google Analytics and we are also interested in which website or advertising you came to our site from. 

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics. 

How long and where is the data stored? 

Google has its servers spread all over the world. Most servers are located in America and therefore your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de 

Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low. 

The data retention period depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months. 

For Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available to us: 

Deletion after 14 months 

Deletion after 26 months 

Deletion after 38 months 

Deletion after 50 months 

No automatic deletion 

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period. 

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit. 

How can I delete my data or prevent data storage? 

Under European Union data protection law, you have the right to access, update, delete or restrict your data. Use the Google Analytics JavaScript Opt-out Browser Add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only deactivates data collection by Google Analytics. 

If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser: 

Chrome: Delete, enable and manage cookies in Chrome 

Safari: Manage cookies and site data with Safari 

Firefox: Delete cookies to remove data that websites have placed on your computer 

Internet Explorer: Deleting and managing cookies 

Microsoft Edge: Deleting and managing cookies 

Legal basis 

The use of Google Analytics requires your consent, which we obtained with our cookie popup. This consent states loudly Art. 6 Paragraph 1 Letter a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when collected by web analytics tools. 

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use Google Analytics if you have given your consent. 

Google also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing. 

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige Google to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de

Google Analytics IP anonymization 

We have implemented IP address anonymization from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed. 

You can find more information about IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de

Google Analytics reports on demographics and interests 

We have activated the advertising reporting functions in Google Analytics. Demographics and interests reports include information about age, gender, and interests. This allows us to get a better picture of our users – without being able to assign this data to individual people. You can find out more about the advertising functions on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad

You can control the use of your Google Account activities and information under “Ad Settings”. https://adssettings.google.com/authenticated end with checkbox. 

Google Analytics deactivation link 

If you click on the following Deactivation link If you click, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again. 

Deactivate Google Analytics 

Google Analytics addition to data processing 

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics. 

You can find out more about the addition to data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad 

Online-Marketing 

Online Marketing Privacy Policy Summary 
Data subjects: visitors to the website 
Purpose: Evaluation of visitor information to optimize the website. 
Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. You can find more details about the online marketing tool used. 
Storage period: depends on the online marketing tools used 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests) 

What is online marketing?
 

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to be able to show our offer to many interested people, we do online marketing. Most of the time this involves online advertising, content marketing or search engine optimization. So that we can use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to only show our content to those people who are interested in it and, on the other hand, we can measure the advertising success of our online marketing measures. 

Why do we use online marketing tools? 

We want to show our website to everyone who is interested in what we offer. We are aware that this is not possible without conscious measures. That’s why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also provide suggestions for improvement using data. This allows us to target our campaigns more precisely to our target group. The purpose of the online marketing tools we use is ultimately to optimize our offering. 

Which data is processed? 

So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertising in the classic way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and also collect and store your data. The named cookies store, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you clicked or from which website you came to us. Technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have consented to us also determining your location, we can also store and process this. 

Your IP address is stored in a pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as name, address or email address, is only stored in pseudonymized form as part of advertising and online marketing processes. We cannot therefore identify you as a person, but we have only stored the pseudonymized, stored information in the user profiles. 

The cookies may also be deployed, analyzed and used for advertising purposes on other websites that use the same advertising tools. The data can then also be stored on the servers of the advertising tools providers. 

In exceptional cases, unique data (name, email address, etc.) can also be stored in the user profile. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile. 

For all advertising tools we use that store your data on their servers, we only receive aggregated information and never data that identifies you as an individual. The data only shows how well implemented advertising measures worked. For example, we see what actions prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offering in the future and adapt it even more precisely to the needs and wishes of interested people. 

Duration of data processing 
We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted after you leave the website, others can be stored in your browser for several years. You can usually find detailed information about the individual cookies that the provider uses in the respective data protection declarations of the individual providers. 

Right to object 
You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of processing until revocation remains unaffected. 

Since cookies can usually be used in online marketing tools, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools. 

Legal basis 
If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. This consent states loudly Art. 6 Paragraph 1 Letter a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when collected by online marketing tools. 

We also have a legitimate interest in measuring online marketing measures in an anonymous form in order to use the data obtained to optimize our offering and our measures. The corresponding legal basis for this is Art. 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use the tools if you have given your consent. 

Information about special online marketing tools – if available – can be found in the following sections. 

Facebook Custom Audiences Privacy Policy 

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European area the company is Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). 

Facebook also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing. 

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, in particular in the USA) or for data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de

You can find out more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy https://www.facebook.com/about/privacy . 

Cookie Consent Management Platform 

Cookie Consent Management Platform Summary 
Affected: Website visitors 
Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools 
Data processed: Data to manage the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details about this in the respective tool used. 
Storage period: Depends on the tool used, you have to be prepared for periods of several years 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests) 

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and safely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides you with the necessary cookie consent under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as much as possible about all the tools and all the cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we must first know exactly which cookies ended up on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

Which data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you every time you visit our website and we can also prove your consent if legally required. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period for your cookie consent varies. This data (such as pseudonymous user ID, time of consent, detailed information on cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted after you leave the website, others can be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases you should be prepared for a storage period of several years. You will usually receive detailed information about the duration of data processing in the respective data protection declarations of the individual providers.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Information about special cookie management tools, if available, can be found in the following sections.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies based on your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient and legally compliant manner, which represents a legitimate interest (Article 6 Para. 1 lit. f GDPR).

AdSimple Consent Manager Privacy Policy

AdSimple Cookie Manager Privacy Policy Summary 
Affected: Website visitors 
Purpose: Obtaining consent to certain cookies and thus the use of certain tools 
Data processed: Data to manage the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details about this in this data protection declaration 
Storage period: the cookie used expires after one year 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests) 

What is AdSimple Consent Manager?

On our website we use the AdSimple Consent Manager from the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf. The AdSimple Consent Manager offers us, among other things, the opportunity to provide you with a comprehensive and data protection-compliant cookie notice so that you can decide for yourself which cookies you allow and which not. By using this software, data from you will be sent to and stored by AdSimple. In this data protection declaration we inform you why we use the AdSimple Consent Manager, what data is transferred and stored and how you can prevent this data transfer.

The AdSimple Consent Manager is software that scans our website and identifies and categorizes all cookies present. In addition, as a website visitor, you will be informed about the use of cookies via a cookie notice script and you can decide for yourself which cookies you allow and which you do not.

Why do we use AdSimple Consent Manager on our website?

We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have landed on our website over time. Because AdSimple’s Consent Manager regularly scans our website and locates all cookies, we have full control over these cookies and can therefore act in compliance with the GDPR. This allows us to inform you precisely about the use of cookies on our website. Furthermore, you always receive an up-to-date and data protection-compliant cookie notice and use the checkbox system to decide for yourself which cookies you want to accept or block.

What data is stored by the AdSimple Consent Manager?

If you agree to cookies on our website, the following cookie will be set by the AdSimple Consent Manager:

Name: acm_status
Value: “:true,”statistics”:true,”marketing”:true,”socialmedia”:true,”settings”:true}
Purpose: This cookie stores your consent status. This allows our website to read and follow the current status on future visits.
Expiry date: after one year

How long and where is the data stored?

All data collected by the AdSimple Consent Manager is transferred and stored exclusively within the European Union. The data collected is stored on AdSimple’s servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by refusing the use of cookies using the cookie notice script. Your browser offers another option to prevent data processing or to manage it according to your wishes. Depending on the browser, cookie management works slightly differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

Chrome: Delete, enable and manage cookies in Chrome 

Safari: Manage cookies and site data with Safari 

Firefox: Delete cookies to remove data that websites have placed on your computer 

Internet Explorer: Deleting and managing cookies 

Microsoft Edge: Deleting and managing cookies 

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies based on your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. The AdSimple Consent Manager is used to manage the consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient and legally compliant manner, which represents a legitimate interest (Article 6 Para. 1 lit. f GDPR).

We hope we have given you a good overview of traffic and data processing by AdSimple Consent Manager. If you want to find out more about this tool, we recommend the description page at https://www.adsimple.at/consent-manager/ .

Social media 

Social Media Privacy Policy Summary 
Data subjects: visitors to the website 
Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising 
Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details about this in the respective social media tool used. 
Storage period: depends on the social media platforms used 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) 

What is Social Media?
 

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in specific groups and network with other members. 

Why do we use social media? 

For years, social media platforms have been the place where people communicate and connect online. With our social media presence we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications. 

The data that is stored and processed through your use of a social media channel has the primary purpose of being able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests using the evaluated data and so-called user profiles can be created. This also makes it possible for the platforms to present you with tailored advertisements. Cookies are usually set in your browser for this purpose and store data about your usage behavior. 

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Article 26 GDPR. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the affected platform. 

Please note that when you use the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may mean that you may no longer be able to easily request or enforce your rights in relation to your personal data. 

Which data is processed? 

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile. 

All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the data and can give you the appropriate information or make changes. 

If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should read the company’s respective data protection declaration carefully. If you have any questions about data storage and data processing or want to assert the relevant rights, we recommend that you contact the provider directly. 

Duration of data processing 
We will inform you below about the duration of data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded. 

Right to object 
You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. 

Since cookies can be used with social media tools, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools. 

Legal basis 
If you have consented to your data being processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR) . In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed for fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider. 

You can find information about specific social media platforms – if available – in the following sections. 

Facebook privacy policy 

Facebook privacy policy summary 
Data subjects: visitors to the website 
Purpose: Optimization of our service 
Data processed: Data such as customer data, user behavior data, information about your device and your IP address. You can find more details about this in the data protection declaration below. 
Storage period: until the data is no longer useful for Facebook’s purposes 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) 

What are Facebook tools?
 

We use selected tools from Facebook on our website. Facebook is a social media network owned by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible offer. 

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our joint commitments have also been documented in a publicly available agreement https://www.facebook.com/legal/controller_addendum anchored. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are integrated into our website in a secure manner in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you ask us a question, we are obliged to forward it to Facebook. 

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data. 

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. Since the term is hardly known, we have decided to just call them Facebook tools. These include, among others: 

Facebook pixel 

social plug-ins (such as the “Like” or “Share” button) 

Facebook login 

Account kit 

APIs (programming interface) 

SDKs (collection of programming tools) 

Platform integrations 

Plugins 

Codes 

Specifications 

Documentations 

Technologies and services 

Through these tools, Facebook expands services and has the ability to obtain information about user activities outside of Facebook. 

Why do we use Facebook tools on our website? 

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users appropriate advertising, Facebook needs information about people’s wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This means that Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook. 

Facebook calls data about your behavior on our website “event data”. This is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. We also use analyzes to gain a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook. 

What data are stored by Facebook tools? 

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent. 

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data. 

In addition to the contact details, “event data” is also transmitted. “Event data” refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact data. This allows Facebook to offer better personalized advertising. After the matching process mentioned above, Facebook deletes the contact data again. 

In order to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools we go into more detail about individual Facebook cookies. You can also find out general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies

How long and where is the data stored? 

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers around the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data. 

How can I delete my data or prevent data storage? 

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data. 

The data will only be completely deleted if you completely delete your Facebook account. Here’s how deleting your Facebook account works: 

1) On the right side of Facebook, click Settings. 

2) Then click on “Your Facebook information” in the left column. 

3) Now click “Deactivation and deletion”. 

4) Now select “Delete Account” and then click “Next and Delete Account” 

5) Now enter your password, click “Next” and then “Delete account” 

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser: 

Chrome: Delete, enable and manage cookies in Chrome 

Safari: Manage cookies and site data with Safari 

Firefox: Delete cookies to remove data that websites have placed on your computer 

Internet Explorer: Deleting and managing cookies 

Microsoft Edge: Deleting and managing cookies 

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not. 

Legal basis 

If you have consented to your data being processed and stored through integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR) . In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed for fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view Facebook’s data protection declaration or cookie guidelines. 

Facebook also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing. 

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, in particular in the USA) or for data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de

We hope we have given you the most important information about the use and data processing of Facebook tools. If you want to learn more about how Facebook uses your data, we recommend reading the data policy on https://www.facebook.com/about/privacy/update

Facebook Social Plugins Privacy Policy 

So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or by a clear “Facebook Plug-in” label. A social plugin is a small part of Facebook that is integrated into our site. Each plugin has its own function. The most used functions are the well-known “Like” and “Share” buttons. 

The following social plug-ins are offered by Facebook: 

“Save” button 

Like button, share, send and quote 

Page plugin 

Comments 

Messenger plugin 

Embedded posts and video players 

Group plugin 

On https://developers.facebook.com/docs/plugins You will find further information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because they allow Facebook to optimize our advertisements. 

If you have a Facebook account or facebook.com If you have already visited, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button). 

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser. 

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook while visiting our website. 

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit can be transferred to Facebook. We would like to expressly point out that we do not know exactly the exact contents of the data. However, based on our current state of knowledge, we try to inform you as much as possible about data processing. You can also find out how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update read up. 

The following cookies are at least set in your browser when you visit a website with social plug-ins from Facebook: 

Surname: dpr 
Value: not specified 
Purpose of use: This cookie is used to make the social plugins work on our website. 
Expiry Date: after the end of the meeting 

Surname: fr 
Value: 0jieyh4111858336c2GnlufEJ9..Bde09j…1.0.Bde09j 
Purpose of use: The cookie is also necessary for the plug-ins to function properly. 
Expiry Date:: after 3 months 

Annotation: These cookies were set after a test, even if you are not a Facebook member. 

If you are logged in to Facebook, you can change your advertising settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option to deactivate or activate providers. 

If you would like to learn more about Facebook’s data protection, we recommend that you consult the company’s own data policies https://www.facebook.com/policy.php

Facebook login privacy policy 

We have integrated the practical Facebook login on our site. This means you can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. You can register there using your Facebook user data. Through this login process, data about you and your user behavior is stored and transmitted to Facebook. 

To store the data, Facebook uses various cookies. Below we will show you the most important cookies that are set in your browser or that already exist when you log in to our site via Facebook login: 

Surname: fr 
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j 
Purpose of use: This cookie is used to ensure that the social plugin on our website works as well as possible. 
Expiry Date: after 3 months 

Surname: datr 
Value: 4Jh7XUA2111858336SEmPsSfzCOO4JFFl 
Purpose of use: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users. 
Expiry Date: after 2 years 

Surname: _js_datr 
Value: deleted 
Purpose of use: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out. 
Expiry Date: after the end of the meeting 

Annotation: The cookies listed are just a small selection of the cookies available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably. 

On the one hand, the Facebook login offers you a quick and easy registration process, but on the other hand it gives us the opportunity to share data with Facebook. This allows us to better tailor our offerings and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as 

Your Facebook name 

Your profile picture 

a stored email address 

Friends lists 

Button information (e.g. “Like” button) 

Birthday date 

Language 

Place of residence 

In return, we provide Facebook with information about your activities on our website. This includes, among other things, information about the device you use, which subpages you visit or which products you have purchased from us. 

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php

If you are logged in to Facebook, you can change your advertising settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. 

Instagram privacy policy 

Instagram privacy policy summary 
Data subjects: visitors to the website 
Purpose: Optimization of our service 
Data processed: Data such as user behavior data, information about your device and your IP address. You can find more details about this in the data protection declaration below. 
Storage period: until Instagram no longer needs the data for its purposes 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) 

What is Instagram?
 

We have installed Instagram functions on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access websites on our website that have an Instagram function integrated, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies. 

Below we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other. 

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can also just inform other interesting users consequences. 

Why do we use Instagram on our website? 

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why it’s a matter of course for us to prepare our content in a varied manner. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This is the only way our ads get People who are genuinely interested in our products or services. 

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally. 

What data does Instagram store? 

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser will automatically contact Instagram’s servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you make, about advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you. 

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means turning a data set into a string. This allows the contact data to be encrypted. The “event data” mentioned above is also transmitted. By “event data” Facebook – and therefore also Instagram – means data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected is compared with the data that Instagram already has about you. 

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account, different amounts of data are stored. 

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or www.instagram.com Instagram has at least set a cookie. If this is the case, your browser will send information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram’s data processing, we cannot say exactly what data Instagram collects and stores. 

Below we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you don’t have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser. 

These cookies were used in our test: 

Surname: csrftoken 
Value: “” 
Purpose of use: This cookie is most likely set for security reasons to prevent fraudulent requests. However, we were unable to find out more precisely. 
Expiry Date: after a year 

Surname: mid 
Value: “” 
Purpose of use: Instagram sets this cookie to optimize its own services and offers on and outside of Instagram. The cookie sets a unique user ID. 
Expiry Date: after the end of the session 

Surname: fbsr_111858336124024 
Value: not specified 
Purpose of use: This cookie stores the log-in request for users of the Instagram app. 
Expiry Date:
 after the end of the session 

Surname: rur 
Value: ATN 
Purpose of use: This is an Instagram cookie that ensures functionality on Instagram. 
Expiry Date: after the end of the session 

Surname: urlgen 
Value: “{“194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe111858336” 
Purpose of use: This cookie is used for Instagram’s marketing purposes. 
Expiry Date: after the end of the session 

Annotation: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram. 

How long and where is the data stored? 

Instagram shares the information it receives between Facebook companies, with external partners and with people you connect with around the world. Data processing takes place in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the USA. 

How can I delete my data or prevent data storage? 

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you will need to permanently delete your Instagram account . 

And this is how deleting your Instagram account works: 

First open the Instagram app. On your profile page, go down and click on “Help Section”. Now you will come to the company’s website. On the website, click on “Manage account” and then on “Delete your account”. 

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will therefore not be deleted. 

As mentioned above, Instagram stores your data primarily through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, administration always works a little differently. Here we show you the instructions for the most important browsers. 

Chrome: Delete, enable and manage cookies in Chrome 

Safari: Manage cookies and site data with Safari 

Firefox: Delete cookies to remove data that websites have placed on your computer 

Internet Explorer: Deleting and managing cookies 

Microsoft Edge: Deleting and managing cookies 

You can also generally set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not. 

Legal basis 
If you have consented to your data being processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR) . In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed for fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider. 

Instagram and Facebook also process data in the USA, among others. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing. 

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, in particular in the USA) or for data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

We have tried to provide you with the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875 
You can take a closer look at Instagram’s data policies. 

YouTube privacy policy 

YouTube Privacy Policy Summary 
Data subjects: visitors to the website 
Purpose: Optimization of our service 
Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details about this further down in this data protection declaration. 
Storage period: Data is generally stored as long as it is necessary for the service purpose 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) 

What is YouTube?
 

We have integrated YouTube videos on our website. This means we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data is transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe. 

Below we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data. 

On YouTube, users can watch, rate, comment and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. So that we can display videos on our website, YouTube provides a code snippet that we have integrated into our site. 


Why do we use YouTube videos on our website? 

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos shouldn’t be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can only show these advertisements to people who are interested in our offers. 

What data does YouTube store? 

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any reviews, sharing content on social media or adding it to your favorites on YouTube. 

If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But much interaction data cannot be stored because fewer cookies are set. 

In the following list we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set when the account is logged in. The list cannot claim to be complete because user data always depends on interactions on YouTube. 

Surname: YSC 
Value: b9-CV6ojI5Y111858336-1 
Purpose of use: This cookie registers a unique ID to store statistics of the video viewed. 
Expiry Date: after the end of the meeting 

Surname: PREF 
Value: f1=50000000 
Purpose of use: This cookie also registers your unique ID. Google receives statistics about how you use YouTube videos on our website via PREF. 
Expiry Date: after 8 months 

Surname: GPS 
Value: 1 
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location. 
Expiry Date: after 30 minutes 

Surname: VISITOR_INFO1_LIVE 
Value: 95Chz8bagyU 
Purpose of use: This cookie tries to estimate the user’s bandwidth on our websites (with built-in YouTube videos). 
Expiry Date: after 8 months 

Other cookies that are set when you are logged in to your YouTube account: 

Surname: APISID 
Value: zILLlvClZSkqGsSwI/AU1aZI6HY7111858336- 
Purpose of use: This cookie is used to create a profile about your interests. The data is used for personalized advertisements. 
Expiry Date: after 2 years 

Surname: CONSENT 
Value: YES+AT.de+20150628-20-0 
Purpose of use: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves security purposes to check users and protect user data from unauthorized attacks. 
Expiry Date: after 19 years 

Surname: HSID 
Value: AcRwpgUik9Dveht0I 
Purpose of use: This cookie is used to create a profile about your interests. This data helps to display personalized advertising. 
Expiry Date: after 2 years 

Surname: LOGIN_INFO 
Value: AFmmF2swRQIhALLl6aL… 
Purpose of use: This cookie stores information about your login data. 
Expiry Date: after 2 years 

Surname: SAPISID 
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM 
Purpose of use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests. 
Expiry Date: after 2 years 

Surname: SID 
Value: oQfNKjAsI111858336- 
Purpose of use: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form. 
Expiry Date: after 2 years 

Surname: SIDCC 
Value: AN0-TYuqub2JOcDTyL 
Purpose of use: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site. 
Expiry Date: after 3 months 

How long and where is the data stored? 

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation. 

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time, and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account remains stored until you delete it. Even if you are not signed in to a Google Account, you can Delete some data associated with your device, browser or app. 

How can I delete my data or prevent data storage? 

In principle, you can delete data in your Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision. 

Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate Google cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser: 

Chrome: Delete, enable and manage cookies in Chrome 

Safari: Manage cookies and site data with Safari 

Firefox: Delete cookies to remove data that websites have placed on your computer 

Internet Explorer: Deleting and managing cookies 

Microsoft Edge: Deleting and managing cookies 

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not. 


Legal basis 
If you have agreed that your data can be processed and stored through integrated YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR) . In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed for fast and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider. 

YouTube also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing. 

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige YouTube to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de

Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you would like to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de. 

YouTube Subscribe Button Privacy Policy 

We have installed the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters against a red background To the left of it is the white “Play symbol”. The button can also be shown in a different design. 

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “Subscribe button” you can subscribe to our channel directly from our website and do not have to go to the YouTube website specifically. We want to make access to our comprehensive content as easy as possible for you. Please note that YouTube This allows us to store and process your data. 

If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube: 

Surname: YSC 
Value: b9-CV6ojI5111858336Y 
Purpose of use: This cookie registers a unique ID to store statistics of the video viewed. 
Expiry Date: after the end of the meeting 

Surname: PREF 
Value: f1=50000000 
Purpose of use: This cookie also registers your unique ID. Google receives statistics about how you use YouTube videos on our website via PREF. 
Expiry Date: after 8 months 

Surname: GPS 
Value: 1 
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location. 
Expiry Date: after 30 minutes 

Surname: VISITOR_INFO1_LIVE 
Value: 11185833695Chz8bagyU 
Purpose of use: This cookie tries to estimate the user’s bandwidth on our websites (with built-in YouTube videos). 
Expiry Date: after 8 months 

Annotation: These cookies were set after a test and cannot claim to be complete. 

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and assign them to your YouTube account. For example, YouTube receives information about how long you surf our site, what browser type you use, what screen resolution you prefer or what actions you take. 

YouTube uses this data on the one hand to improve its own services and offers and on the other hand to provide analyzes and statistics for advertisers (who use Google Ads). 

Google Analytics Google Signals Privacy Policy 

We have activated Google signals in Google Analytics. The existing Google Analytics features (advertising reporting, remarketing, cross-device reporting, and interest and demographic reporting) will be updated to receive aggregated and anonymized data from you if you have allowed personalized ads in your Google account. 

The special thing about it is that it involves cross-device tracking. This means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize if you view a product on our website using a smartphone and then later purchase the product using a laptop. Thanks to the activation of Google Signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offerings on other websites. 

Google Analytics also collects other visitor data such as location, search history, YouTube history and data about your actions on our website through Google signals. This gives us better advertising reports and more useful information about your interests and demographics from Google. This includes your age, what language you speak, where you live or what gender you are. There are also social criteria such as your job, marital status or income. All of these features help Google Analytics define groups of people or target groups. 

The reports also help us to better assess your behavior, wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account. 

Google Site Kit Privacy Policy 

Google Site Kit Privacy Policy Summary 
Data subjects: visitors to the website 
Purpose: Evaluation of visitor information to optimize the website. 
Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below and in the Google Analytics privacy policy. 
Storage duration: depends on the properties used 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) 

What is Google Site Kit?
 

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit we can quickly and easily view statistics that come from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect, among other things, personal data from you. In this data protection declaration we explain to you why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant to you in this context. 

Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics collected by other Google products. Above all from Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit. 

Why do we use Google Site Kit on our website? 

As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offering to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier in this regard because we can view and analyze the statistics of Google products right in the dashboard. So we no longer have to register separately for the respective tool. Site Kit therefore always offers a good overview of the most important analysis data. 

What data does Google Site Kit store? 

If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and data from you, such as your user behavior, will be sent to Google, stored and processed there. Personal data such as your IP address is also stored. 

For more detailed information about the individual services, we have separate text sections in this data protection declaration. For example, see our Google Analytics privacy policy. Here we go into the collected data in great detail. You will find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense. 

Below we will show you example Google Analytics cookies that can be set in your browser provided you have fundamentally agreed to data processing by Google. Please note that these cookies are just a selection: 

Surname: _ga 
Value: 2.1326744211.152111858336-2 
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to distinguish website visitors. 
Expiry Date: after 2 years 

Surname: _gid 
Value: 2.1687193234.152111858336-7 
Purpose of use: This cookie is also used to distinguish between website visitors. 
Expiry Date: after 24 hours 

Surname: _gat_gtag_UA_<property-id> 
Value: 1 
Purpose of use: This cookie is used to reduce the request rate. 
Expiry Date: after 1 minute 

How long and where is the data stored? 

Google stores collected data on its own Google servers, which are distributed worldwide. Most servers are located in the United States and therefore it is easy for your data to be stored there too. On https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the company provides servers. 

Data collected by Google Analytics is stored for a standardized period of 26 months. Your user data will then be deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs. 

How can I delete my data or prevent data storage? 

You always have the right to receive information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers: 

Chrome: Delete, enable and manage cookies in Chrome 

Safari: Manage cookies and site data with Safari 

Firefox: Delete cookies to remove data that websites have placed on your computer 

Internet Explorer: Deleting and managing cookies 

Microsoft Edge: Deleting and managing cookies 

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered safe under current European data protection law. Data may therefore not simply be transferred to unsafe third countries, stored there and processed unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider. 

Legal basis 

The use of Google Site Kit requires your consent, which we obtained with our cookie popup. This consent states loudly Art. 6 Paragraph 1 Letter a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when collected by web analytics tools. 

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Site Kit, we can detect website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use Google Site Kit if you have given your consent. 

Google also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing. 

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige Google to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de

To learn more about Google’s data processing, we recommend Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de

Google Fonts privacy policy 

Google Fonts Privacy Policy Summary 
Data subjects: visitors to the website 
Purpose: Optimization of our service 
Processed data: Data such as IP address and CSS and font requests. You can find more details about this further down in this data protection declaration. 
Storage period: Font files are stored by Google for one year 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) 

What are Google Fonts?
 

We use Google Fonts on our website. These are the “Google Fonts” from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. 

You do not need to register or provide a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry that your Google Account information will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what data storage looks like. 

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google Make it available to your users free of charge. 

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses. 

Why do we use Google Fonts on our website? 

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a big advantage, especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible. 

What data does Google store? 

When you visit our website, the fonts are downloaded via a Google server. Through this external call, data is transmitted to the Google servers. This is how Google also recognizes that you or your IP address visits our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector. 

Google Fonts stores CSS and font requests securely on Google and is therefore protected. By collecting usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data. 

However, it should also be remembered that with every Google Font request, information such as language settings, IP address, browser version, browser screen resolution and browser name are automatically transmitted to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google. 

How long and where is the data stored? 

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google stylesheet. A style sheet is a format template that you can use to quickly and easily change the design or font of a website, for example. 

The font files are stored by Google for one year. Google’s goal is to fundamentally improve the loading time of websites. When millions of websites reference the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design. 

How can I delete my data or prevent data storage? 

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to delete this data early, you must contact Google Support https://support.google.com/?hl=de&tid=111858336 to contact. In this case, you can only prevent data storage if you do not visit our site. 

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and get the best for our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=111858336 . Although Google addresses data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google. 

Legal basis 

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. This consent states loudly Art. 6 Paragraph 1 Letter a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when it is collected by Google Fonts. 

We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use Google Font if you have given your consent. 

Google also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing. 

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige Google to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de

You can also see which data is generally collected by Google and what this data is used for https://www.google.com/intl/de/policies/privacy/ read up. 

Google Fonts Local Privacy Policy 

On our website we use Google Fonts from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for Europe. We have integrated the Google fonts locally, i.e. on our web server – not on Google’s servers. This means there is no connection to Google servers and therefore no data transfer or storage. 

What are Google Fonts? 

Google Fonts used to be called Google Web Fonts. This is an interactive directory with over 800 fonts Google provided free of charge. With Google Fonts you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers, we have downloaded the fonts to our server. In this way, we act in accordance with data protection regulations and do not send any data to Google Fonts. 

OpenStreetMap privacy policy 

OpenStreetMap Privacy Policy Summary 
Data subjects: visitors to the website 
Purpose: Optimization of our service 
Processed data: Data such as IP address, browser information, your operating system, content of the request, limited location and usage data. You can find more details about this further down in this data protection declaration. 
Storage period: the IP address will be deleted after 180 days 
Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) 

What is OpenStreetMap?
 

We have integrated map sections from the online map tool “OpenStreetMap” on our website. This is a so-called open source mapping, which we can access via an API (interface). This function is offered by the OpenStreetMap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. By using this map function, your IP address will be forwarded to OpenStreetMap. In this data protection declaration you will find out why we use functions of the OpenStreetMap tool, where which data is stored and how you can use this data storage can prevent. 

The OpenStreetMap project was launched in 2004. The aim of the project is and was to create a free world map. Users around the world collect data about buildings, forests, rivers and roads. Over the years, an extensive digital world map created by users themselves was created. Of course, the map is not complete, but contains a lot of data in most regions. 

Why do we use OpenStreetMap on our website? 

Our website is primarily intended to be helpful to you. And from our point of view, this is always the case when you can find information quickly and easily. Of course, on the one hand it’s about our services and products, but on the other hand we also want to provide you with other helpful information. That’s why we also use the OpenStreetMap map service. For example, we can show you exactly how to find our company. The map shows you the best way to us and your journey becomes child’s play. 

What data is stored by OpenStreetMap? 

When you visit one of our websites that offers OpenStreetMap, user data is transmitted to the service and stored there. OpenStreetMap collects information about your interactions with the digital map, your IP address, data about your browser, device type, operating system and the day and time you used the service. Tracking software is also used to record user interactions. The company specifies the analysis tool “Piwik” in its own data protection declaration. 

The data collected is then accessible to the corresponding working groups of the OpenStreetMap Foundation. According to the company, personal information will not be shared with other people or companies unless legally necessary. The third-party provider Piwik stores your IP address, but in an abbreviated form. 

The following cookie may be set in your browser when you interact with OpenStreetMap on our website: 

Surname: _osm_location 
Value: 9.63312%7C52.41500%7C17%7CM 
Purpose of use: The cookie is needed to unblock OpenStreetMap content. 
Expiry Date: after 10 years 

If you want to view the full image of the map, you will be linked to the OpenStreetMap website. The following cookies, among others, can be stored in your browser: 

Surname: _osm_totp_token 
Value: 148253111858336-2 
Purpose of use: This cookie is used to ensure the operation of the map section. 
Expiry Date: after one hour 

Surname: _osm_session 
Value: 1d9bfa122e0259d5f6db4cb8ef653a1c 
Purpose of use: The cookie can be used to store session information (i.e. user behavior). 
Expiry Date: after the end of the meeting 

Surname: _pk_id.1.cf09 
Value: 4a5.1593684142.2.1593688396.1593688396111858336-9 
Purpose of use: This cookie is set by Piwik to store or measure user data such as click behavior. 
Expiry Date: after a year 

How long and where is the data stored? 

The API servers, databases and support services servers are currently located in the United Kingdom (Great Britain and Northern Ireland) and the Netherlands. Your IP address and user information, which is stored in abbreviated form by the web analysis tool Piwik, will be deleted after 180 days. 

How can I delete my data or prevent data storage? 

You have the right to access your personal data at any time and to object to its use and processing. You can manage, delete or deactivate cookies that may be set by OpenStreetMap in your browser at any time. However, this will mean that the service will no longer function to its full extent. Managing, deleting or deactivating cookies works slightly differently for each browser. Below you will find links to the instructions for the most popular browsers: 

Chrome: Delete, enable and manage cookies in Chrome 

Safari: Manage cookies and site data with Safari 

Firefox: Delete cookies to remove data that websites have placed on your computer 

Internet Explorer: Deleting and managing cookies 

Microsoft Edge: Deleting and managing cookies 

Legal basis 
If you have agreed that OpenStreetMap may be used, the legal basis for the corresponding data processing is this consent. This consent states loudly Art. 6 Paragraph 1 Letter a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when it is collected by OpenStreetMap. 

We also have a legitimate interest in using OpenStreetMap to optimize our online service. The corresponding legal basis for this is Art. 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use OpenStreetMap if you have given your consent. 

If you would like to find out more about data processing by OpenStreetMap, we recommend reading the company’s privacy policy at https://wiki.osmfoundation.org/wiki/Privacy_Policy. 

Web design 

Web design privacy policy summary

Data subjects: visitors to the website

Purpose: To improve the user experience

Data processed: Which data is processed depends largely on the services used. This usually involves the IP address, technical data, language settings, browser version, screen resolution and name of the browser. You can find more details about the web design tools used.

Storage duration: depends on the tools used

Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a sub-area of media design and deals with the visual as well as the structural and functional design of a website. The aim is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors experience on a website. A sub-point of the user experience is usability. This is about the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for easily and quickly. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this data protection declaration, the “web design” category includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, good and professional web design became more and more important for us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely comfortable.

What data are stored by web design tools?

When you visit our website, web design elements may be integrated into our pages, which can also process data. Exactly what data is involved, of course, depends heavily on the tools used. Below you can see exactly which tools we use for our website. We recommend that you read the respective data protection declaration of the tools used for more information about data processing. You will usually find out what data is being processed, whether cookies are being used and how long the data is being kept. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. For example, if cookies are used, the retention period can last as little as a minute or as long as a few years. Please be smart about this. On the one hand, we recommend our general text section on cookies and the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. For example, Google Font files are stored for one year. This is intended to improve the loading time of a website. In principle, data is only retained for as long as is necessary to provide the service. If required by law, data can also be stored for longer.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, there is also data among web design elements (mostly fonts) that cannot be deleted so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). Then please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de .

Legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web design tools. We also have a legitimate interest in web design to improve our website. After all, only then can we provide you with a beautiful and professional website. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We definitely want to emphasize this again here.

Information about special web design tools – if available – can be found in the following sections.

All texts are copyrighted.